Our approach to selling homes for our clients can be summed up in three simple, yet powerful words... love your listing. We want you to love your listing. Why? Because we know that when a home seller loves their listing, there's a great chance potential home buyers will too!
Everything we do in our approach to selling homes revolves around getting as many potential home buyers as possible to fall in love with your home, the same way you did.
Every Home has Its Own Unique Story
Your home is special, so the way it's presented should reflect that. There is our way and a wrong way to describe a property:
#WrongWay: You don't have a "4BD 2.5BA w/lrg yard". 👎🏼
#OurWay: Your Property has "4 Large Bedrooms - Over 1/4 Acre Lot - Pool & Spa - Perfect for Entertaining!".
Your kitchen has "Modern Designed - Gourmet Kitchen - Perfect for Large Gatherings".
When guests step into your home, they notice the "Highly Upgraded Flooring and Fixtures. Including Wood Floors - Stainless Steel Appliances - Vaulted Ceilings".
If Buyers hear your home's story, they'll fall in love with it too.
We'll tell them that story. And we'll make sure they know what makes your home so special.
Our marketing plan for selling homes is proactive, aggressive, and above all, results-driven. We don't just throw a sign in the yard, put your home on the MLS and hope for the best. We're here to make home buyers fall in love with your home and it all starts with that first impression.
Our professional photographers and videographers are second to none and will use state-of-the-art camera equipment to take stunning HD photos, drone videos, and video tours of your home. Take a look at two of our recent listing videos to see for yourself.
Did you know that 95% of home buyers start their search online, before ever speaking with a Realtor? We make sure that your listing not only looks great online with professional photos and video, but we also pay Zillow, the #1 home search site on the internet, thousands of dollars each year to make sure your home gets exponentially more views than your competition.
Our Web site: MainLineLocal.com
The biggest reason we're able to tell your Property Story is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On MainLineLocal.com, the shackles have been released and we're free to show your home the way we envision it.
Our website earns the attention of today's modern, mobile responsive buyers. It's a proven fact that consumers distrust ugly and boring websites. Your home deserves to be showcased in all its glory! Our website is user-friendly, mobile-friendly, beautiful, and captures thousands of leads every month.
What makes a successful web site that has buyers coming back again and again? Hyper-local content. Zillow and Trulia have NO local content. They're MLS search sites. Buyers can search the MLS on our site too, but they can also finds things to do for the weekend, learn about new restaurants that are opening, research the local schools, find helpful buying strategies, and much, much more. Our site was designed for repeat business. Oh, and while they're visiting we'll promote your listing in a way that they can't miss it!
A Massive Facebook Marketing Campaign
Our digital marketing is a huge difference maker that sets us apart from the average Realtor. Facebook has become a marketing powerhouse. The average person spends over an hour on Facebook per day which is an incredible marketing opportunity. We'll create a custom Facebook marketing campaign for your property that reaches tens of thousands of potential buyers. Bottom line, we know how to turn "likes" into leads.
Check out the chart below. This represents only 30 days of our Facebook advertising campaigns. When tallied, it shows that in a 30 day period we had:
- 57,486 people viewed our ads
- 8,232 people clicked on our ad links
- 643 people commented or shared our ads
Below is an example of a "Coming Soon" Facebook ad we ran. Before our listings are entered in the MLS, Zillow, Trulia, and Realtor.com we promote them as an exclusive new listings not available anywhere else. Buyers are very interested in homes they can't get anywhere else and these campaigns are fantastic for generating interest in new listings. This house sold in two days for $40,000 above the Zillow "Guesstimate".
Here's another "Coming Soon" ad that we ran that generated interest and showings for this property before it was ever in the MLS.
This Facebook ad we designed for a listing reached over 9,300 people. The ad showed only eight photos. The buyers were required to register with their email address in order to view 25 photos, the asking price, and street address. We then emailed them several times over a three week period asking if they had questions about the house or would like to schedule a showing. This led to several showings from buyers who registered from the ad.
This ad highlighting our excellent Main Line schools went viral! Almost 13,000 saw this ad and over 6,000 of the people saw it organically. Because of the number of people who liked or shared it the popularity grew and reached more people.
Each property we market is given a thorough consultation with a staging expert (that we pay for), to determine the best way to stage it. If this is a new term to you, "staging" is presenting your home in the best possible light, by assessing (and adjusting, if needed) aspects of furniture placement, wall colors, artwork, and even landscaping. The way we live in a home is usually much different than the way it should be presented to potential buyers.
The amount of time effort and budget an engaged couple takes selecting their videographer for their wedding applies exactly the same way to us when we selected the perfect drone videographers to create tours for our listings. Our properties will have an INCREDIBLE drone videos that will WOW the buyers.
Responding to the MOST MOTIVATED BUYERS 24 Hours a Day
The most motivated buyers are eagerly searching for the latest properties that hit the market at all different hours of the day. The ones that are willing to leave their phone number to get more information on the home are by far the ones most ready to purchase your home.
The problem is that if they don't get a response within a few minutes, they are on to the next property, completely dismissing yours. Buyers don't care if they are requesting the information at 3 pm or 3 am. They want the information quickly or they don't want it all.
Listing your property with us will give your listing the ❤️it deserves. Your home will get a response the way people want a response - quickly and via text. If they want to talk on the phone after getting some information via text, that is how your potential buyer will get responded to, all WITHIN FIVE MINUTES!
100% Care for Our Clients
We take great pride in delivering a high level of service to our clients that not only meets their expectations, but exceeds those expectations. Our motto is "Relationships Over Sales", and we mean it sincerely. But don't just take our word for it, see what our clients have to say in their own words.
Experience DOES Matter
Not quite ready to list your home for sale? That's OK too! We're always just a phone call or email away to answer any questions you have about selling a home, buying a home, or anything else related to the real estate market.
Even if you don't have immediate plans to sell your home, staying connected to your local neighborhood home values is something every homeowner should do. Fill out the form in the link below and we'll put together a market analysis for you that we can update for you at any time.
Sell Your Home
Are you ready to sell your property? Are you ready to ❤️Your Listing?
Call: 610-256-4435 | Email: Info@MainLineLocal.com